Consumer law

Legal details are crucial for successful retails.

The customer experience is key to all companies that target consumers. And knowing consumer law is an important part in getting customer satisfaction. When selling to consumers, there are several mandatory rules that companies need to keep track of, and follow.

The Consumer Sales Act, the Act on Terms of Contract in Consumer Relations, the Act on Distance Contracts and Off-Premises Contracts, the Marketing Act, the Electronic Commerce Act, the Price Information Act, the Consumer Credit Act, the Brussels Convention, and the Rome 1 Regulation are some of the important consumer law regulations we advise on. The regulations state, among other things, applicable law and competent court in consumer disputes, what your terms of purchase must contain, price information, how advertising should be advertising labelled, how customer reviews may be displayed, how the term ‘Sale’ may be used on Black Friday, when terms of use are unfair, how to use environmental arguments, how telephone sales may take place, and more. In addition to badwill, companies that break the rules also risk sanctions such as bans, injunctions, and penalty fees.

As one of few law firms in Sweden, Delphi has a large team of specialists working in a niche with retail and consumer law. Our lawyers are some of the most experienced in the industry. We represent several of Sweden’s largest retail chains and brands, as well as smaller companies and international groups.

The consumer rules are constantly changing to ensure a high level of consumer protection that is always current and relevant. Among other things, the EU’s in the Digital Single Market Strategy has resulted in many new consumer protection rules over the years. We make sure to stay updated on new and upcoming rules. And we continuously inform about these rules through lectures, articles, etcetera.

If you sell internationally, we have an international perspective on our advice. We coordinate projects in several countries to ensure that international companies comply with the requirements in different markets. We have an EU legal perspective on all our advice.

 

We can help you with:

  • Terms of purchase
  • Terms of use
  • Membership conditions
  • Competition conditions
  • Strategic advice for launches, campaigns, and internationalization
  • Coordination of legal matters in different markets
  • Product requirements
  • Review of the customer journey so you follow all legal requirements
  • Review of e-commerce site and apps
  • Review of advertising/marketing
  • Advice; a sounding board by phone and email, and through workshops
  • Lecture and training employees, for example customer service

Our laywers in consumer law provide expertise in:

  • Consumer law
  • Marketing law/advertising law, such as influencer marketing, social media marketing and direct marketing
  • Payment and other financial questions such as credit and invoice questions, payment services, invoice processing, factoring and consumer credits
  • E-commerce law
  • Personal data (GDPR)
  • Retail
  • Platform responsibility and intermediary responsibility
  • Online services, apps, electronic business models and questions about auction processes

Our experts regularly lecture on current consumer law. When you sign up for our mailings, you receive invitations to our recurring updates in the field of consumer law. We also work with related areas of interest for retail companies, such as e-commerce, intellectual property rights and privacy.

Specialists in the field

Agne Lindberg

Partner / Advokat

Stockholm

Agne Lindberg

Johan Hübner

Partner / Advokat

Stockholm

Johan Hübner

Peter Nordbeck

Partner / Advokat

Stockholm

Peter Nordbeck

Agnes Hammarstrand

Partner / Advokat

Göteborg

Agnes Hammarstrand

Johan Engdahl

Partner / Advokat

Göteborg

Johan Engdahl

Kent Sangmyr

Partner / Advokat

Malmö

Kent Sangmyr

Maria Winckler

Specialist Counsel / Advokat

Göteborg

Maria Winckler

Adam Odmark

Senior Associate

Stockholm

Adam Odmark

Rebecka Harding

Senior Associate / Advokat

Stockholm

Rebecka Harding

Elin Brodén-Boström (On leave)

Senior Associate

Stockholm

Elin Brodén-Boström (On leave)

Anna Ersson

Senior Associate / Advokat

Göteborg

Anna Ersson

Emilia Larson

Senior Associate / Advokat

Göteborg

Emilia Larson

Louise Sundström

Senior Associate / Advokat

Göteborg

Louise Sundström

Emelie Zulfijaj

Senior Associate / Advokat

Malmö

Emelie Zulfijaj

Sven Lindblom

Senior Associate / Advokat

Malmö

Sven Lindblom

Helena Abelsson

Senior Associate / Advokat

Linköping

Helena Abelsson

Pia Roth

Senior Associate / Advokat

Linköping

Pia Roth