Cherry AB (publ) is a market leader in restaurant casinos in Sweden and is also leader concerning online slot machines in Scandinavia. Delphi has assisted Cherry in conjunction with the divestment of Sverigeautomaten, Norgesautomaten and Danmarksautomaten and the acquisition of CherryCasino.com.
“A clear and great deal where both sellers and buyer from different starting points seemingly very pleased with the result,” says Anders Lindström, partner at Delphi.
In the press release Cherry’s CEO Emil Sunvisson comments on the deal with: “We are very pleased to be able to recognize the great value found in the Automaten pages and can confirm that the Automaten pages has been a very good and profitable business for Cherry and Cherry’s shareholders. The divestment is a new start for Cherry’s online business, where future growth will be created from our own platform where we ourselves check customers, products and offerings.” Read more at www.cherry.se.
Delphi’s team was headed by Anders Lindström, mainly assisted by Emma Dansbo and Marcus Nivinger.